It happened again. I got an email that I, apparently, subscribed to. I could tell it was from Sympatico.ca but it wasn't exactly what I signed up for. I enjoy receiving the newsletter with all the entertainment and east coasty info. That's great. Instead, I got an ad for a furniture company. They are partnered in some way with Bell Aliant. And I guess an email list was shared. Take a look at the email.
But that's not the worst part! I scrolled to the bottom to unsubscribe, but noticed I could change my subscription detail. Perfect. I can still get my east coasty newsletter but unsubscribe only to the other crap, like the email from the furniture store that I didn't ask for. Not so fast. When I tried to submit my revised preferences, the form insisted that I give them my full name and gender...and some other bit of personal information - and it was mandatory. So I went back to the bottom of the email and completely unsubscribed from it all. Good Bye Bell Aliant. It was nice but now I'm done.
So, when you're giving your subscribers options to change their preferences, don't insist they give you even more information. You'll scare them away. Another customer service nightmare. You don't want that. Do you?
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